Head of Sales & Marketing (For Real Estate Company)

Posted on: 20 Aug 2018

Repatriate (Permanent staff) or Expatriate (2 years contract)
We prefer Asian Nationality candidates for Expatriate.
Age: 30 to 40 years


Reporting directly to the Chief Operating Officer, this position provides high level leadership and oversight of Sales and Marketing for the Infrastructure (Property Development) sector and related activities in a given market through the use of formulated marketing techniques and sales strategies to achieve profit potentials, quotas, sales goals, and branding commensurate with Company objectives.

The key responsibilities are to

  • Develops and implements marketing strategies, sales plans, and sales incentive scheme for direct and indirect sales team, online and offline sales strategies to generate sales leads especially for pre-sales property.
  • Leads and motivates sales and marketing team to achieve weekly, monthly and yearly sales goals.
  • Analyses sales and marketing team development needs, develops and implements product and sales training programmes, and enhances sales and marketing team’s performance to ensure successful programmes and sales goals.
  • Designs and implements standard operating procedures and ensures all operations at the property runs efficiently
  • Gathers and analyses market analysis to determine customer needs and volume potential; and product designs, features and specifications to identify needs and ensure market acceptance and positive market position.
  • Analyses the competitors’ analysis and market positioning to develop monthly / quarterly market analysis report
  • Identifies, develops and implements sales and marketing strategies, pricing strategies, and sales packages for all sales area to achieve maximum results; assigns sales and marketing team appropriate quotas, goals, and sales areas.
  • Establishes and maintains sales and marketing budgets to ensure effective cost controls and operating efficiency.
  • Develops and implements all sales and marketing documents, ie. quotation, matrix price, reservation document, sales and purchase agreement etc.
  • Develop market segmentation and customer-insights research.
  • Develops the CRM database with the goal of increasing sales volume.
  • Acts as liaison between sales and marketing team and home owners, to resolve issues, concerns and questions.
  • Monitors sales contracts and statuses to expedite housing starts and closings; ensures timely processing to achieve objectives.
  • Plans and oversees advertising and promotion activities including print media, digital media, electronic media, and related marketing events
  • Oversees and evaluates market research and adjusts sales and marketing strategy to meet changing market and competitive conditions
  • Meet with key clients, assisting sales representative with maintaining relationships and negotiations
  • Lead all operations and local sales and marketing team to ensure business success and seamless support for local staffs.
  • Assist with special projects as requested and perform additional duties as required.

* Minimum 10 years of Residential Sales and Marketing experience
* Minimum 5 years of relevant experience in the managerial capacity
* Business / Marketing or other relevant academic qualification

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Last modified: August 20, 2018